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impacts

at unacademy

cohesive ai — attracting 1m registered users within just 5 months of launch. the monthly recurring revenue reached $30,000 with over 1000 paid users. additionally, a design system was created for more than 500 seo pages, enhancing the digital presence and user experience.

clx redesign — received a 98% positive experience rating, demonstrating its impact and user satisfaction. the etx redesign followed suit with a stellar 4.5 out of 5 experience rating.

combat — saw an impressive 100k sign-ups in the first month and has since reached 200k cumulative users attending unacademy combat, with an average nps of 4.5.

ask a doubt — achieved remarkable success, resolving over 2600 doubts in the first four weeks alone. now, it boasts a solution repository of more than 1 million solutions, becoming one of the most utilized features, especially across major revenue-generating goals.

a/b experiments — a game changer, with 14 experiments yielding significant results and being pushed to production. while 8 experiments didn’t show notable impact, 4 were comprehensive feature tests including combo, referral, renewal, and login signup.

live quiz — a hit too, averaging 3000 live quizzes per day with over 1 lakh learners participating. automated quizzes were scheduled to boost engagement on the app.

phoenix — reached about 144,000+ monthly active users, indicating its growing popularity.

prodigy — over 20k learners registering within 48 hours of the unacademy prodigy website launch.

seo — paid off with 2000+ pages auto-generated across goals, enhancing our digital footprint.

notes — usage soared with over 200k pdf notes viewed in the last 60 days, indicating high engagement with the content.

syllabus — adoption has been noteworthy. for the new syllabus (iit jee), it stood at 24%, while the old syllabus (neet ug) was at 5%. class adoption within the syllabus was higher, with iit jee at 44% and neet ug at 36%. notably, out of 260 unique iit jee users who started practice on the web, 78 did so through the syllabus section, amounting to 30%.

clx notebook — saw an adoption rate of 14% on the app and 8.59% on the web.

clx doubts — had 230k doubts posed by learners, with 111k of those doubts answered by educators, reflecting the feature’s effectiveness and reach.

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nextlevel — the positive feedback we received from our stakeholders was encouraging, motivating us to continue pushing forward, building more and enhancing our offerings. this support played a key role in driving our efforts to innovate and improve continuously.

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automations — developed a series of automations to enhance and expedite our design process, streamlining workflow and boosting efficiency.

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app foundations — development build time was reduced by around 30%, design quality assurance time saw a 60% decrease, and over 1000 new components were introduced.

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recap — 59k unique users visited the platform.

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app redesign — post-launch, we saw a 90% positive experience rate, with the planner becoming the most used feature, learners favoring the new visual design, and groups notably increasing retention numbers, thanks to the addictive weekly competition.

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openhouse — received 75% positive feedback and engaged 6.89k unique learners.

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groups — 460k active learners participated, 204k groups were created, 406k reactions were used by learners, and 130k comments were posted, with most learners expressing a desire to change their groups for more competition.

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calendar on web — over 400k learners clicked on the calendar touchpoint, with 70% of them navigating to a different date.

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d7 — awareness of doubts, notes, practice, and tests significantly increased, jumping from 33% to 40%, 15% to nearly 30%, 10.5% to almost 13%, and 21% to nearly 25% respectively, while activation of doubts and notes also rose, from 18% to 20% and 12% to 25%.

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planner on web — week-on-week adoption of the planner on the web is at 39%, discovery of first-party features was improved with awareness cards, and 86% of learners watch classes from the planner.

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streak — post-launch, there was a 49% increase in the number of learners viewing their streak activity.

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device limitation — 53.5% of learners opted to log out the other device when prompted.

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add to planner — over 200k learners clicked on 'add to planner', with the adoption rate standing at approximately 29%.